We engage with users through various methodologies to give context and relevance to the insights that were initially amorphous and random. We have honed our techniques to build the user experience and bring clarity to its direction and degrees of influence as clearly defined design targets.

Clearly defined design targets built from user understanding are transformed through our innovation process, in which we creatively solve problems to reach an innovation solution that has relevant purpose and meaning.

Our approach is user centered, business-centric, and design driven, combining usability, industrial design and mechanical engineering throughout the entirety of a development program or playing an integral part at any specific stage in the project.

User-Centered Approach

Our user experience team advocates for the end user throughout the project:

• Providing design input based on human factors design principles and sound ergonomics

• Developing and employing various research methodologies

• Conducting research from early requirements gathering, competitive benchmarking to formative and summative usability testing

• Analyzing data, defining opportunities, and developing design recommendations.

Creative Solutioning

Our industrial designers, combined with UX and engineering explore a balance of solutions promoting intuitive use, compelling aesthetics, and effective functionality targeting:

• Initial exploration of divergent range of innovative solutions

• Effective prototyping to test & evaluate directions

• Compelling Visual Brand Language

• Documented concepts representing user acceptance and meeting early business /cost / DFM / DFA criteria.

Effective Engineering

Our engineering team understands the symbiotic bonds between aesthetics & function and user & performance, ensuring that functional solutions and design complement each other. We routinely:

• Develop fully functional, cost effective solutions

• Provide full CAD packages, simulations, prototypes, BOM

• Design for manufacturability and assembly

• Document for tooling readiness / release.

We have worked with clients across a number of industries including medical, industrial, tools, outdoor gear and more.
Explore our case studies to find out more about the work we have done with our client partners.